Rolex maintains a longstanding presence as official timekeeper and sponsor of major tennis tournaments, emphasizing precision, heritage, and elite performance to reinforce its luxury positioning.
Active sports: Tennis, Football, Golf
Tennis, Football, Golf
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Rolex is the benchmark luxury watch brand in sport and the most recognised name in tennis sponsorship. As Official Timekeeper at all four Grand Slams — Wimbledon, Roland-Garros, the US Open and the Australian Open — Rolex has institutional embedding across the sport's major events. Its ambassador strategy targets prestige over volume: Federer was its defining tennis face for two decades; Alcaraz is the current cornerstone. Rolex recently ended its Formula 1 timekeeping deal (replaced by TAG Heuer in 2025) but remains dominant in tennis, golf (The Open Championship, Ryder Cup) and sailing.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.