The business and culture of luxury in sport
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Independent

Rolex

Rolex maintains a longstanding presence as official timekeeper and sponsor of major tennis tournaments, emphasizing precision, heritage, and elite performance to reinforce its luxury positioning.

Active sports: ["Tennis"]

Strategy

Sport activity

Active sports

["Tennis"]

Athletes

Under review

Products

Under review

Analysis

Rolex maintains a longstanding presence as official timekeeper and sponsor of major tennis tournaments, emphasizing precision, heritage, and elite performance to reinforce its luxury positioning.