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Kering

Gucci

Gucci engages emerging tennis talent like Jannik Sinner to blend fashion innovation with athletic dynamism, targeting younger demographics and expanding its cultural relevance within the sport.

Active sports: ["Tennis"]

Strategy

Sport activity

Active sports

["Tennis"]

Athletes

Under review

Products

Under review

Analysis

Gucci engages emerging tennis talent like Jannik Sinner to blend fashion innovation with athletic dynamism, targeting younger demographics and expanding its cultural relevance within the sport.