FIFA's longest-standing partner and Messi's lifetime sponsor. Its Willy Chavarria Mexico collection and Lamine Yamal portfolio anchor its 2026 fashion position.
Active sports: Football
Football
Lionel Messi, Lamine Yamal, Mohamed Salah
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Adidas pairs institutional World Cup depth (FIFA partner, match ball) with the tournament's strongest athlete narrative: Messi's last cycle and Yamal's first, plus the Willy Chavarria Mexico collection as its fashion statement.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.